Web3 & Crypto visibility in Google and in AI.
Search Everywhere Optimization for crypto brands that want to be cited. Search engine optimization for crypto, web3 and blockchain is still scarce, while it's badly needed. Your buyer asks ChatGPT and Perplexity which crypto project to trust. If you're not findable and not cited, you've already missed the chance before the conversation begins.
What does it cost if AI doesn't name your crypto brand?
The buyer goes straight to the competitor, simply because they don't know you exist. A whitepaper is beautiful, but it doesn't make you findable. Web3 moves fast, but the content often lags behind. Help buyers in their research and put your technically deep projects on display.
Buyers ask AI for answers
For a decision worth hundreds or thousands of euros, your buyer checks multiple AI models. If you're not there, they see the competitor and you disappear from view.
Discord is not a search strategy
Your community already finds you on Discord and that's great, but the buyer who doesn't know you yet searches in very different places — and that's exactly where you're invisible.
No trust signal
In a market full of scams, trust and name recognition decide the outcome. Are you cited by sources AI actually trusts, or not?
How do you get found in web3 and crypto?
By being present on every search platform where your ideal customer looks. You do that by building one system of seven layers and making it specific to crypto. No scattered acronyms, but a complete content hub — or ecosystem if you like.
- 01SEO
Classic search engines
Google and Bing as the foundation. Match search intent, keep technical health solid and ship clear E-E-A-T signals for crypto YMYL content.
- 02Social SEO
Search inside platforms
YouTube, X, LinkedIn and TikTok. Buyers compare projects through explainer videos and threads — that's where your explanation needs to be findable.
- 03AEO
Answer engines
Featured snippets and People Also Ask. Question as the heading, answer in the first sentence, structured data around it.
- 04VEO
Voice
Short, spoken answers for wallet, price and how-does-it-work questions — natural language without jargon.
- 05GEO
Generative engines
ChatGPT, Perplexity, Gemini and Google AI Overviews. Citable claims with audit sources, on-chain data and named methods.
- 06LEO
The models themselves
Consistent entity facts so the model links your project to one clear topic — not to a fuzzy twin.
- 07Entity
Entity authority
One name, one role, one bio across your site, exchanges, audits and third parties. That's how you become a recognised entity.
What does Search Everywhere deliver for web3?
Go from invisible to citable, so your transformation has a future. Presence in AI answers means the buyer actually sees you — and that brings focus to your brand.
Alles over Crypto
Copywriter. Longform about trading crypto, wallets (such as Holochain), the Quant Network, DeFi, regulation and the metaverse — plus a wide range of coins, stablecoins, blockchains, exchanges and market analyses.
Answers, comparisons and definitions
Why web3 brands are invisible in AI answers
How crypto projects get cited by ChatGPT
SEO versus GEO for crypto
Search Everywhere Optimization versus an SEO agency
The Web3 visibility retainer
A fixed monthly engagement for crypto and web3 companies that want to be cited consistently. Strategy, citable longform content, on-chain backed claims and ongoing optimisation of entity signals.
Web3 visibility retainer
- →Monthly content strategy tailored to your vertical: DeFi, wallets, exchanges, L1/L2 or compliance.
- →Citable longform content with on-chain data, audits and named methods.
- →AEO/GEO optimisation so ChatGPT, Perplexity and Gemini pick you up as a source.
- →Entity maintenance across site, exchanges, audits and third parties.
One-off copywriting and localisation in Dutch, English and German — for whitepapers, landing pages, blogs and exchange listings. No retainer required.
Frequently asked questions about Search Everywhere for web3
What is Search Everywhere Optimization for web3?+
A complete approach to make your crypto or web3 brand both findable and citable — not just on Google, but also in ChatGPT, Perplexity, Gemini, YouTube and the places where buyers compare before they invest.
Why does AI search visibility matter so much for crypto?+
Crypto purchases are risky and irreversible. Buyers check multiple AI models and sources before picking a wallet, exchange or token. If you're not cited, you're out before the conversation even starts.
Does SEO still work for web3 projects?+
Yes, but not on its own. Google remains the foundation for research-heavy purchases. On top of that you build AEO, GEO and LEO so AI models consistently link your project to vertical terms like 'best DeFi wallet' or 'audited stablecoin'.
How is this different from a whitepaper or Discord?+
Whitepapers convince people who already know you. Discord serves your community. Search Everywhere Optimization brings in new buyers who don't know you yet — via the search platforms where they actually make their decision.
Do you also do one-off copywriting and localisation?+
Yes. Alongside the Web3 visibility retainer, one-off copywriting and localisation in Dutch, English and German are possible — for whitepapers, landing pages, blogs and exchange listings.
How fast will I see results?+
First AI citations typically show up within two to four months with consistent publishing. The compounding effect — branded search, citations and cross-platform mentions — builds over six to twelve months.